{"product_id":"gorsel-magazacilik","title":"Visual Merchandising","description":"\u003cp data-mce-fragment=\"1\"\u003eIs the goal to increase sales?\u003cbr data-mce-fragment=\"1\"\u003eTo display the product in the best and most accurate way?\u003cbr data-mce-fragment=\"1\"\u003eOr both?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn retail, the goal is to increase sales. However, while doing this, applying techniques that will ensure the product meets the customer in the best and most accurate way forms the main building blocks of visual merchandising. The task of a visual merchandising manager is to provide customers with positive experiences during their time in the store and to implement sales-increasing practices. Experienced visual merchandising managers ensure that the product meets the customer in the best possible way, despite all difficult conditions. No matter how difficult it is to display the product technically…\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book includes inspiring works, interviews, and works of experienced individuals in the industry. All visual techniques and analyses, along with their stages, are presented to you with a different perspective. While doing this, you will clearly see how the commercial perspective is reflected in art and design…\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA visual narrative enriched with 106 color photographs and 59 drawings is presented with a very high-quality print.\u003cbr data-mce-fragment=\"1\"\u003eTable of Contents;\u003cbr data-mce-fragment=\"1\"\u003e• Visual Merchandising in Retail\u003cbr data-mce-fragment=\"1\"\u003e• Visual Planning in Retail\u003cbr data-mce-fragment=\"1\"\u003e• Design Rules and Strategies\u003cbr data-mce-fragment=\"1\"\u003e• Visual Merchandising Techniques\u003cbr data-mce-fragment=\"1\"\u003e• Store Area Strategies\u003cbr data-mce-fragment=\"1\"\u003e• Windows as a Reflection of Creativity\u003cbr data-mce-fragment=\"1\"\u003e• Effective Mannequin Usage\u003c\/p\u003e","brand":"Literatür Yayıncılık","offers":[{"title":"Default Title","offer_id":43385898008819,"sku":"9789750408649","price":1237.5,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/3950\/7395\/products\/0001925426001-1.jpg?v=1666189381","url":"https:\/\/yemkitabevi.com\/en-us\/products\/gorsel-magazacilik","provider":"YEM Kitabevi","version":"1.0","type":"link"}