{"product_id":"kitle-iletisim-araci-olarak-mimarlik","title":"Architecture as a Mass Communication Tool","description":"\u003cp style=\"margin-top: 10px; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 12px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 18px; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline; color: #000000;\"\u003eRenato De Fusco's famous work, \"Architecture as Mass Communication,\" has been published. The book, subtitled \"Notes on the Semiotics of Architecture,\" consists of chapters titled \"Formless Function,\" \"Architecture in Ideological Crisis,\" \"Architecture as a Mass Communication Tool,\" \"Old and New in Mass Culture,\" \"Criteria for a New Evaluation,\" and \"Towards an Architectural Semiotics.\" Fatma Erkman Akerson translated De Fusco's book into Turkish. Fatma Erkman Akerson, one of Turkey's leading scholars in linguistics, further enhances the importance of De Fusco's book with her translation. Akerson says the following about De Fusco's work: \"After the Second World War, with the acceleration of rural-to-urban migration in Italy, the architectural order of cities was turned upside down. Many new settlements were opened, but in the meantime, many conflicts arose between the old city areas and these newly established settlements. The construction of new buildings was absolutely necessary, but what kind of balance would be struck between these new buildings and the old ones? Should old buildings be preserved? How should they be preserved? Who would solve these problems? What should be done to raise public awareness about these issues? This book presents these problems and states that, to solve them, one must first understand what kind of system architecture is. While discussing topics such as what architecture means, whether its meaning is solely its function, and how this meaning is conveyed to large masses, it sheds light on the problems of Turkey's major cities, even though it stems from the Italian example.\"\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px; margin-right: 0px; margin-left: 0px; padding: 0px 0px 0px 12px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 18px; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline; color: #000000;\"\u003eAykut Köksal, editor-in-chief of Arketon, says in the book's preface: \"When Ferdinand de Saussure approached linguistics with a new paradigm at the beginning of the 20th century, he put forward the concepts of 'structure' and 'semiotics.' Throughout the century, the 'linguistics' founded by Saussure guided many disciplines, and architecture was no exception. Approaching the concept of 'structure' through architecture brought the concepts of 'type' and 'typology' to the forefront, while issues of language, meaning, and communication became prominent problems in architecture, and the functionalist paradigm began to be questioned. This perspective, after the Second World War – as De Fusco puts it – led to an intense critique of architecture that had lost its \"ethical and aesthetic consistency\" at the beginning of the century, and the theoretical works of the 1960s formed the cornerstones that prepared post-Modernism. For example, Aldo Rossi's Architecture of the City also has a close date to De Fusco's book. Meanwhile, it should not be forgotten that Umberto Eco's work titled La struttura assente ('The Absent Structure'), subtitled 'Introduction to Semiotic Research' and containing a section on the semiotics of architecture, was also published around the same time. In short, while Renato de Fusco's work offers an architectural reading through semiotics, it also marks one of the decisive turning points in architectural thought.\"\u003c\/p\u003e","brand":"Arketon Yayınları","offers":[{"title":"Default Title","offer_id":48343479058675,"sku":"9786056959554","price":928.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/3950\/7395\/products\/9786056959554.jpg?v=1616017615","url":"https:\/\/yemkitabevi.com\/en-us\/products\/kitle-iletisim-araci-olarak-mimarlik","provider":"YEM Kitabevi","version":"1.0","type":"link"}