Designing Visual Communication 001

YEM Yayın's new book, Designing Visual Communication 001, written by Çiğdem Demir, Pelin Öztürk Göçmen, Tevfik İnanç İlisulu, Serra Erdem, Zeynep Pehlivan Baskın, Dilek Evirgen, İrem Bilgi Ataay, and Göktehan Ekmekçi, has been published.

The book, edited by Ömer Durmaz and Murat Ertürk, with cover design by Esen Karol, offers fundamental information for everyone interested in design, especially visual communication and graphic design undergraduate students. Consisting of eight chapters, Designing Visual Communication 001 provides up-to-date content on visual communication design, including information, packaging, portfolio, motion graphics, interface design, photography, cinema, and typography.

PORTFOLIO DESIGN: “In today's competitive environment, how can different designers succeed in promoting themselves? Or how can they stand out among other designers in front of employers and clients? This is where the portfolio gains vital importance. If a portfolio can convey the right message, it makes significant strides for the designer, communicates their designer identity to the target audience, and becomes one of the most important building blocks of their personal branding process...”

PACKAGING DESIGN: “Packaging, equipped with communication elements within a structural integrity, undertakes the task of representing the brand while also being in fierce competition with other product packaging. At this point, packaging design, which can be defined as a specialization within visual communication design, comes into play. It is almost impossible to consider packaging design, which can be described as a profession from a professional perspective and where all aspects of fundamental communication elements are used effectively, separately from visual communication design...”

USER EXPERIENCE DESIGN AND INTERFACE DESIGN: “In today's world, surrounded by technology, new areas are being digitized every day. User experience design and interface design, which are at the forefront of effective communication with the user in digital environments, are two areas that visual communication designers should examine in detail...”

INFORMATION DESIGN: “Especially in recent years, with the development of technology, people can access an infinite amount of information. Institutions that provide access to this information gather data and make it accessible to society. However, merely having such data is not enough. This data pile needs to be transformed into meaningful information, conveyed to the target audience, and summarized...”

HISTORY OF TYPOGRAPHY AND BASIC TERMS: “Throughout history, people have written to communicate and to record their existence. Over time, there has been a need for more stimuli to communicate with and keep up with society. As space and conditions evolved and time changed, the language of visual communication diversified and enriched. The use of text and visuals as mutually supportive tools has always existed...”

MOTION GRAPHICS AND ITS HISTORY: “At the current point, with developments in the film and TV series industry, screens with increasing resolution, evolving mobile devices, and continuously developing social media applications, we can talk about a period that is shifting towards motion graphics to convey information. Motion graphics use visual movements to convey or present the desired information or messages in the most accurate way...”

ADVERTISING PHOTOGRAPHY - ADVERTISING PHOTOGRAPHS AND CREATIVITY IN BRAND COMMUNICATION: “Advertising resorts to the manipulative reality effect of photography in creating consumer awareness and purchasing behavior. This persuasive and influential power of photography has been developed through many creative applications in the history of design and advertising. Photography, the 'golden child' of advertising history, continues to be the 'shining star' in creative advertising applications, also influenced by today's digital technologies...”

DIGITAL CINEMA: “If we make an inference from the present, visual communication design and cinema, two areas that we cannot think of separately, along with the technology and digitalization connecting them, constantly lead us to ponder more about what digital cinema has done and can do...”