Visual Merchandising

Is the goal to increase sales?
To display the product in the best and most accurate way?
Or both?

In retail, the goal is to increase sales. However, while doing this, applying techniques that will ensure the product meets the customer in the best and most accurate way forms the main building blocks of visual merchandising. The task of a visual merchandising manager is to provide customers with positive experiences during their time in the store and to implement sales-increasing practices. Experienced visual merchandising managers ensure that the product meets the customer in the best possible way, despite all difficult conditions. No matter how difficult it is to display the product technically…

The book includes inspiring works, interviews, and works of experienced individuals in the industry. All visual techniques and analyses, along with their stages, are presented to you with a different perspective. While doing this, you will clearly see how the commercial perspective is reflected in art and design…

A visual narrative enriched with 106 color photographs and 59 drawings is presented with a very high-quality print.
Table of Contents;
• Visual Merchandising in Retail
• Visual Planning in Retail
• Design Rules and Strategies
• Visual Merchandising Techniques
• Store Area Strategies
• Windows as a Reflection of Creativity
• Effective Mannequin Usage