Graphic Design
64.00TL
Yazar: Alain Weill
Brand: Yapı Kredi Yayınları
Basım Tarihi: Şubat 2021
Basım Dili:
Sayfa Sayısı: 160Boyut: 12.5 x 17.5 cm
Out Of Stock
9789750812521
Product Description
Graphic design – applied art in commercial and industrial fields – emerged in Europe on the eve of the 20th century with the renewal of decorative arts. Subsequently, in Moscow, Berlin, and Amsterdam, modern graphic design, based on collage, photomontage, and new typography, arose through the efforts of Dadaists and Constructivists, along with De Stijl and Bauhaus. After World War II and the mass exodus of European artists to America, the avant-garde approach shifted almost everywhere to the "international style." Advertising agencies spread globally... Alain Weill tells us the story of the great poster artists in Europe and America, in all ventures, whether commercial or cultural, before the advent of the computer.