Format in Graphic Design

Format, the third book in the Fundamentals of Graphic Design series, offers a theoretical and practical examination with clear diagrams and inspiring visuals. Format explores the various formats available to designers today, from traditional book formats to magazines, posters, and emerging new media technologies. Format is crucial in design practice because it is the physical point of communication with the user, thus influencing the successful printing of a design and the perception of digital information. In this book, authors Gavin Ambrose and Paul Harris demonstrate how dramatically different results can be achieved by creatively defining format and the field of presentation. With international reviews and rich visuals from contemporary design practice to assist the reader, the book serves as a guide for format, which is often underutilized in design and visual communication. (From the Promotional Bulletin)