Color in Graphic Design

Color, the seventh book in the Literatür® Graphic Design Fundamentals Series, offers an exploration of theories and applications related to fundamental topics in graphic design.

Color is a guide to using color in graphic design. Color represents thoughts and emotions in a way no other element of design can. The book delves deeply into what colors mean, their essence, and cultural context. Following this, it explains how color can be controlled to achieve the intended effect in design. The book itself serves as an example of color use in graphic design with the variety of inks used within it; visuals with Pantone, metallic, and fluorescent inks directly demonstrate the effects of color on paper. Papers are available in a wide range of colors, and this variety provides the designer with creative potential to combine many different types. This characteristic of color is presented to the reader through the three different paper stocks used in the book.

The fundamental principles of color, how light is controlled, and color compositions and harmonies are the principles upon which the book is built. The book has been prepared with students studying Graphic Design, Typography, and visual arts in mind, yet it is a resource that anyone wishing to acquire basic knowledge of the principles used in modern design can benefit from.

Highlighted Topics; Color Codes, Describing Colors, Color Wheel Selection, Color Compositions, Color Systems, Spot Colors, Fluorescents, Metallics, Color Planning, Color Detailing, Color Layers, Tones, Overprinting, Coloring Images, Color Manipulation, Gradient, Undercolor Addition, Color Coding, Color as Warning, The Impact of Color, Creating an Identity

Contributors; 3 Deep Design, Aboud Sodano, Aufuldish + Warinner, Bis / Browns, Bruce Mau Design, Cartlidge Levene, Experimental Jetset, Faydherbe / De Vringer, Form Design, Frost Design, Gavin Ambrose, Hjalti Karlsson, Intro / Iris Associates, KesselsKramer, Lobo / Matt Lumby, NB: Studio / North, Research Studios, Rose Design / Roundel, Sagmeister Inc., SEA Design, Segura Inc., Solar Initiative, Spin / Still Waters Run Deep, Struktur Design, Design, Studio AS / Studio KA, Studio Myerscough / Summa, Wladimir Marnich