Research for Design in Graphic Design

Graphic Design Fundamentals The second book in the Series, Research for Design, is a practical and inspiring guide that explains how to develop the best design solution to tackle every project you work on.

Research for Design will help you understand different types of research and give you an idea of how and when to apply them. One of the most important parts of the book addresses how to turn your research findings into targeted and innovative solutions that will capture your audience's attention.

"In a world where search engines are increasingly consulted to meet every research need, this book opens the doors to creative design and offers a wider variety of research techniques, opportunities, methods, and suggestions than any algorithm ever could. No need to press computer keys, no need to feel lucky. Just read this book."

                                                                                       ­_Barrie Tullett, The Lincoln School of Art & Design

Contents;

Fundamentals of Research, Understanding the Context, Planning Your Work, Conducting Research, Using Your Findings, Presenting Your Findings

Featured topics;

Why research?, Getting started, Primary, secondary, and tertiary, Key terminology, Audiences and social context

Design contexts, Theoretical proposals, Project brief, Target audience, Sources and reliability, Market research, Field-based research, Process-based research, Understanding findings, Responding to findings

Presenting research, Completing the work

Contributors;

Simon Ålander, Fabien Barral, Ally Carter, Tanner Christensen, Creasence, Fuse Collective, Emily Hale, Andrew Hussey, Planing Unit, Motherbird, Brian Rea, Hannah Richards, Castro Smith, StudioKxx,

Studio Output, Jane Trustram, Underware, Alicia Waters, Webb & Webb, Heather Webster, Ben Willers, Andrew Zo, Lynnie Zulu;

Fundamentals of Research, Understanding the Context, Planning Your Work, Conducting Research, Using Your Findings, Presenting Your Findings