Typography in Graphic Design

Typography, the fifth book in the Literatür® Graphic Design Fundamentals Series, is a study built on the diversity and richness of text found almost everywhere, on everything, on walls, in the street, in magazines, on bottles. Typography provides the reader with the use of typography in design, ways to choose from hundreds of typefaces, and explanations of important typographic practices, combining schematized imagery with technical information. The creative use of text is discussed under the headings: looking at text, text classification, identifying text, text production, text realization, and text in practice. This book has been prepared as a comprehensive guide to typography and its creative use for both students studying visual arts and professional designers. The book, which is thought to be useful especially in the advanced stages of graphic design education, explains, through current examples, not only the passion that text can create, but also the artistic, political, or philosophical movements that have influenced typography, or how the personality of an individual or institution can be expressed through typography. Table of Contents: Looking at Type, Type Classification, Typesetting, Type Creation, Type Realization, Type in Practice Highlights: Where is type used?, typefaces and fonts, typeface style, type anatomy, numerals, dropped and raised capitals, special characters, ligatures, punctuation, non-alphabetic typefaces, non-Latin typefaces, line spacing, kerning, font production, hand-drawn type, creating letterforms, print finishing, embossing and debossing, gilding, varnish, combining type and images (From the Promotional Bulletin)