Fundamentals of Graphic Design

Fundamentals of Graphic Design covers various publication formats and disciplines while also exploring the role of the graphic designer, offering a unique perspective on this fascinating and dynamic profession. This book examines various aspects of the graphic design process, such as typography, art direction, environmental design, promotion, and print finishing. Divided into six sections, Fundamentals of Graphic Design addresses graphic design as a discipline, design, key messages, obtaining work, and production processes. This book is an ideal guide for beginners and those looking to establish themselves in the world of graphic design. Table of Contents: Graphic design as a discipline; What is graphic design?, Who is a graphic designer?, Group structures and working methods, Graphic design today Influences and creative elements; Graphic design: Art or craft?, Industrialization, Technology, Typography, Consumerism, Identity and brand, Social responsibility, Modernism and postmodernism, Nostalgia and rhetoric, Semiotics, Street language The graphic design process; Project brief, Expressing design, Sources of inspiration, Design as problem-solving, Creative thinking, Wit and humor, Layers of meaning, Development and experimentation, Art direction, Prototyping, Commissioning work Communicating the message; Print, Direct mail, Data design, Packaging, Screen design, Environmental design, Finding work, Self-promotion Portfolio, Production process, Essential tools, Spot colors, File formats, Print finishing