Communication and Typography
Yazar: Gültekin Erdal
Brand: Hayalperest Kitap
Basım Tarihi: Haziran 2015
Basım Dili:
Sayfa Sayısı: 157Boyut: 15.0 x 23.0 cm
In stock
9786058502581
Product Description
This book, titled "Communication and Typography," serves as a frequently consulted resource for those studying in the field of graphic arts. The book meticulously examines the roles of both communication and typography in visual communication design, offering readers rich content through relevant figures, tables, and graphs. This comprehensive work elucidates the connection between verbal and visual communication and typography through the lens of semiotics, and explores the fundamental principles of design with a scientific approach.
The book explains numerous elements in an understandable language, ranging from the history of writing and the development of different typefaces to logo design, and from meaning to connotation in design. "Communication and Typography" makes a valuable contribution to the knowledge base that forms the foundation for developing creative thinking, which is undoubtedly the most important element of graphic work. The main text, consisting of four main headings: "Communication and Perception," "Semiotics," "Writing," and "Typography," not only conveys information to readers with a holistic perspective but also provides tips that will enable them to incorporate their personalities into all their design work.
"Communication and Typography," written by author and educator Gültekin Erdal and supported by examples based on his professional experience, is undoubtedly a bedside book not only for students but for everyone interested in graphics and design.