How Do Images Think?

Digital images have become an inseparable part of communication media, from television and the internet to feature films, video games, photography, and animation. Digitalization has given rise to a new sociology, so to speak, by creating a different form of human relationship and community. So much intelligence has been embedded in image technologies that we often get the feeling that images 'think'. Ron Burnett, who has extensive experience in communication technologies and design, takes a closer look at this new 'image ecology'. The author outlines how visual perception works and examines the new technologies that have made today's media possible, emphasizing their interactive and participatory functions and placing them in their historical context. Drawing on the insights provided by cognitive sciences into human consciousness, Burnett argues that images are at the center of many mysteries encountered in understanding the mind and body. He asserts that images, alongside language, play a fundamental role in the formation of human consciousness, and that any discussion about human culture and nature can no longer be fruitful without accounting for this role of images. We are publishing How Images Think with a preface written by the author specifically for the Turkish edition, addressing the developments in visual technologies over the past few years. It is a must-read book not only for those working or studying in fields that process visual information, such as design and cinema, but also for anyone who wishes to make sense of the bombardment of images they are constantly exposed to from their television and computer, and to use them in alternative ways.